We’ve seen the teasers, we’ve eyed the products, and now, Lady Gaga herself has arrived to teach her Little Monsters exactly how to use her new Haus Laboratories beauty line.
As Bustle reports, Gaga will air a product preview and chat on Amazon.com/live on July 16 at 6 p.m. ET.
“I couldn’t be more excited about revealing my new beauty company, Haus Laboratories. This has been a dream of mine for a really long time,” Gaga told Bustle. “I really struggled with my self-esteem growing up and makeup changed everything for me. I don’t necessarily think that you need makeup in order to feel brave or feel courageous or to love yourself, but it’s one of the ways that I learned to love me, and I just want to share all of that love with my fans and with the world.”
Last week, we announced that the new brand would drop with three product launches: RIP Lip Liner, Glam Attack Shimmer Powder, and Le Riot Lip Gloss. In today’s conversation, Gaga and her longtime makeup artist and Haus Laboratories global artistry director Sarah Tanno will demonstrate exactly how to use them.
According to Bustle, who previewed the talk, “customers will be able to hear from Lady Gaga about her creative process, her passion for the line, and her love for her fans,” in addition to beauty-geek details like product formulations.
It’s all happening on Amazon.com/Live today at 6 p.m. Head to Amazon or HausLabs.com to preorder the line; it drops on September 17.